Travel Marketing

The Future of Travel Marketing is SEO

Over the next year or two, it’s estimated that at least 50% of all travel plans will be booked online including flights, car rentals, hotel bookings and condor rental bookings, and tours. What do businesses including travel agencies have to do to share in the online travel bonanza?

Travel Marketing Company Strategies

Your first priority is a travel marketing plan that focuses on search engine marketing. Google and Yahoo own a substantial portion of online travel related searches. The beauty of search engine optimization of your current web site or optimization of an additional site is that you can position it perfectly for hotel SEO, airline ticket, tour, condo rental marketing, car rental, and local attractions keyword phrases. You have control and you can optimize for as many keyword phrases as you like. Is ten keyword phrases sufficient? Hardly, it’s more in the thousands (one of our clients had 250,000 unique keyword referrals per year).

Travel Internet Marketing – User Generated Content

Travel Review Websites Travel Marketing Company More online travel bookings have been stopped by bad reviews posted on travel sites and social media sites. If people are unfamiliar with a destination or hotel, they will do a search on Yahoo or Expedia to read reviews. It is here that they find negative posts, sometimes untrue and malicious, nevertheless, they do great harm to a travel companies reputation and can hurt sales revenue. OMNI Travel Marketing Company helps you develop positive travel reviews and help travel consumers make positive discoveries of your hotel, agency, bed and breakfast or restaurant.

With the free traffic from search engines, you’ll have greater resources to use for pay per click advertising, advertising sponsorships on major travel sites, email blasts, and social media marketing which may include innovative new approaches such as user generated content, travel blog marketing, and travel video marketing. Your website pay per click landing pages and content can be designed from scratch to enable conversion testing.

Online Travel Site Testing

You may want to modify or redesign your online travel Web site with the information gleened from this type of testing. We’ll help you find specific groupings of content that create the best sales results. Content such as graphics, Flash, Headings, copywriting, layout patterns, and color schemes that are successful are kept while those that do not are relinquished. As with the ancient process of Kaizen, your web site will always be improving.

An INTERNET Marketing Plan begins with a thorough study or audit of your company, online competition, brand positioning, product lines, target customer profile, and your company web site. We excel in travel marketing and our proven performance is your best guarantee of success in this ultra competitive marketplace.

US SEO Company – Winnipeg, Los Angeles, Denver, San Diego, Phoenix, Beverly Hills.

OMNI Marketing offers to you a free first time consultation; we provide you with an analysis of your company’s website, market competition and a recommendation for your new internet marketing campaign.

We provide our Internet Marketing services in Beverly Hills, Los Angeles, Denver, San Diego, Phoenix, Mississauga to mention some of national and international cities we provide our services in.