Competitive Analysis Software

Some tools collect the ad distribution rate and rank details of competitors by
randomly pinging Google. OptiTrex has not extensively used these products, but we do think they are interesting. It is incouraged to use these tools for developing your Meta, Title, and key words your site should appear for online marketing purposes.

Two of these products are:

• AdArchiver is a rather inexpensive competitive analysis tool.
(http://www.adarchiver.com)

• AdGooroo is a way more expensive, but it graphs the data and gives you
tips on how to adjust bidding. (http://www.adgooroo.com/)

• Google AdWords API (http://www.google.com/apis/adwords/)