New York Internet Marketing
New York Internet marketing to wealthy clients is extremely important, since they make up 36% of total global spending. A New York online marketing study found that the wealthy aren’t afraid to shop online – in fact, they embrace it. However, a good loyalty program and a bit of New York SEO can ensure that these consumers stick around.
New York Internet Marketing SEO to Wealthy Elites
A June 2008 survey, “A Look into the Internet’s Impact on Shopping Behavior of the Ultra-Affluent,” polled 1,000 respondents making more than $250,000/year or with a net worth of $1 million or greater. Last year, affluent buyers accounted for 36% of global spending, so finding a way to connect with these buyers is important for any New York Internet marketing company.
The report stated that 94% of wealthy customers like shopping online because of convenience and the wealth of information available, which may attract a new kind of New York Internet marketing campaign.
New York Internet Marketing Company Campaign
“What they lack is time, not money,” explains Unity Marketing President Pam Danziger, who orchestrated the survey. “They are not afraid to buy a $15,000 watch online. The Internet is a good way to reach these most desirable of desirable consumers.”
To reach these desirable consumers, New York online marketing for the wealthy should focus on high-quality advertisements with professional photography and in conjunction with print advertising. The survey found that 77% of respondents considered online ads before purchasing and 76% said magazine ads affected their purchases.
New York SEO Appeals to Consumers
Additionally,a New York SEO Company should try to appeal to an “emotional experience” for the consumers; however, it’s even more important that a wealth of information be available to these discerning consumers as well. “Not everyone is looking for that salesperson experience,” Danziger says. “The new customer experience for the future is about giving the customer control.”
A successful New York Internet marketing campaign focusing on the affluent should not overlook the usefulness of having a high-quality newsletter or subscription service. Another important finding in the Unity Marketing survey is that luxury consumers under age 40 who belong to Loyalty Programs spend twice as much on luxury goods as non-members. “This emphasizes the tremendous value in attracting these ‘Young Affluent’ consumers to become members of your brand’s well-crafted program,” Danziger adds.
New York SEO Company Program
Developing and promoting a loyalty program is key to bringing in repeat customers, the study found. Step one is working with sales experts and marketing gurus to make a winning rewards program that offers true value for consumers, no matter how stuffed their wallets are. Let’s face it: everybody loves a good deal. Furthermore, New York SEO, article publishing, blogging, online advertising and press releases can all help spread the word once the program has been devised.
“Over three-quarters of all luxury consumers are members of at least one loyalty program, so these programs have a powerful appeal to affluents. What luxury brands and retailers need to learn are the key attributes of their brand as viewed by their customers so that they can design their loyalty program to appeal to their unique customer base,” she says.