Legal Marketing Services
If you’re an independent lawyer or a mid size US law firm and you haven’t yet used the Internet to generate leads, you’re missing out on the richest source of legal marketing referrals today. Everyone is online today and if they need legal counsel they will be using Google to find a lawyer or legal advice. Positioning law firms so their website is first in line, is what we do best.
OMNI Marketing applied their legal marketing services program and helped a Canadian law directory become the top lawyer referral business in Canada. We will can make your law firm the top law firm on Google and Yahoo.
Online Marketing for Law Firms
A good majority of searchers will see Google Adwords Ads dominating the search results pages. In the chart below, you can see pay per click prices associated with the top phrases. Searches for lawyers have risen in 2009. The high prices for Adwords ads demonstrate how desirable these keyword rankings are to law firms. This list doesn’t include specific legal specialties that have very high per click prices.
| Keywords |
Approx Search Volume: January
|
Top PPC Per Click Price
|
| attorneys |
13600000
|
$13.30
|
| lawyer |
5000000
|
$12.68
|
| lawyers |
5000000
|
$10.26
|
| law firm |
1220000
|
$6.08
|
| personal injury attorneys |
1000000
|
$26.37
|
| attorneys law |
673000
|
$9.62
|
| bankruptcy attorneys |
673000
|
$12.70
|
| civil law |
673000
|
$2.61
|
| power of attorney |
450000
|
$1.46
|
| family law |
368000
|
$6.48
|
| law attorney |
368000
|
$7.16
|
| law firms |
368000
|
$4.42
|
| criminal law |
301000
|
$9.00
|
| employment law |
246000
|
$3.51
|
| labor law |
246000
|
$6.62
|
| attorney at law |
201000
|
$4.32
|
| injury attorney |
165000
|
$27.61
|
| injury lawyer |
165000
|
$24.54
|
| accident lawyer |
135000
|
$25.20
|
| attorney divorce |
110000
|
$10.97
|
| bankruptcy attorney |
110000
|
$11.26
|
| criminal attorney |
110000
|
$27.11
|
| criminal lawyer |
110000
|
$22.80
|
| divorce lawyer |
110000
|
$11.64
|
| divorce lawyers |
110000
|
$11.30
|
| attorney lawyer |
90500
|
$9.41
|
| bankruptcy law |
90500
|
$9.02
|
| chicago attorney |
90500
|
$17.39
|
| civil rights attorneys |
90500
|
$9.51
|
| defense attorney |
90500
|
$26.83
|
| divorce law |
90500
|
$5.45
|
| houston attorney |
90500
|
$12.21
|
| immigration law |
90500
|
$3.27
|
| injury lawyers |
90500
|
$26.38
|
| insurance law |
90500
|
$4.95
|
| personal injury attorney |
90500
|
$27.54
|
| personal injury lawyer |
90500
|
$24.13
|
| real estate attorney |
90500
|
$6.79
|
| real estate law |
90500
|
$4.18
|
| tax attorney |
90500
|
$32.35
|
| attorney employment |
74000
|
$6.49
|
| bankruptcy lawyer |
74000
|
$10.56
|
| bankruptcy lawyers |
74000
|
$12.35
|
| divorce attorneys |
74000
|
$11.82
|
| dui attorney |
74000
|
$29.71
|
| dui lawyer |
74000
|
$29.77
|
| immigration lawyer |
74000
|
$7.80
|
| law cases |
74000
|
$1.62
|
| accident lawyers |
60500
|
$27.58
|
| atlanta attorney |
60500
|
$12.56
|
| chicago lawyer |
60500
|
$21.91
|
| immigration attorney |
60500
|
$7.47
|
Legal Marketing Search Engine Optimization Services
The most cost-effective source of legal marketing referrals is organic search engine rankings. Instead of putting all your marketing dollars into a Google Adwords campaign, optimizing your own law firm’s web site is the best way to appear for the most specific and highly qualified leads. Your site can be optimized for those specific legal or law related keyword phrases. Being the dominant firm in your city is very important. Whatever your legal specialty (criminal, family, litigation, immigration, personal injury, employment, etc.), searchers use a variety of keywords to search. Optimizing your site for all these hundreds or thousands of phrases takes skill.
OMNI marketing has extensive experience in law firm marketing via search engines. We can help you improve your conversion rates too, with goal funnel strategies that get visitors to make that call. We’re the best choice for cost-effective legal SEO services. We can manage your Google Adwords campaign and give the broadest exposure on the INTERNET’s homepage: Google.com.
Search engine marketing should be the kingpin of your law marketing strategy. We’ve helped numerous law firms use our SEO services effectively and we’ll be the best marketing investment you’ve made yet.
Contact us now to discuss your Internet marketing needs in your first free consultation.
1 877 678 4879