Internet Marketing Planning

Blueprints for Success

The general strategy for many INTERNET marketing agencies today is to present an integrated marketing strategy using numerous INTERNET marketing channels. Marketing agencies, may try to impress you with the power of big digital ad networks, display ads, and they might speak of audience engagement and conversion. The costs for these however are staggering.

What’s hushed, is that most of them are inappropriate and ineffective. After the whole charade is finished, the client is left with web design, search engine advertising, SEO, and email campaigns that generate the real business value. It becomes readily apparent which channels are generating the revenue. Here’s the secret: SEO is the foundation of INTERNET marketing.

We work with advertising agencies and the performance of banner advertising and all the work that goes into analytics and ad buys, and the results often don’t measure up. The client says “why do I need expensive banners and email blasts when the SEO guy can get me triple digit returns?” Good question.

High Ranking Sites Get All the Traffic

High ranking sites get the traffic, not the popular portals. If you build a site, it can rank well, convert better for you, and it is always under your control. If you advertise, you must pay continually and you have no influence over the context of your ads, which influence the quality of the visit to your site. If a clickthrough happens in the wrong context, the visitor won’t be in the right frame of mind. That’s why most online advertising is poor quality. It could be done better, but the goal of advertisers is to maximize their revenue, not to help you convert visits to sales.

Searchers: “Give me What I want Now”

Search engine visitors often don’t care about the appearance of the site or Flashy animation. They’ve visited lots of time wasting, slow downloading sites and they just want to buy something. So shouldn’t an INTERNET marketing strategy be built around facilitating that quick transaction? It should, and out of that transaction comes a loyal customer who may return.

In the end, is an INTERNET marketing agency just a lot of hooplah surrounding an SEO company? Not always, but increasingly, yes. Google’s amazing domination of web advertising acts like a giant magnet drying up all other forms of online marketing. Nearly all INTERNET marketing is driven by search and contextual advertising. Competent Marketers know through search where searchers live and what they’re looking for when they arrive at a site (through search engine referrals).

SEO Specialists from OMNI Marketing

Search Engines Generate the Visitors

The generation of graphic banners, viral videos, landing pages, blogs, and email campaigns all depend on search engine marketing success. Some companies will try to put the cart before the horse, however without visitors coming from Google, Yahoo, and MSN, none of the other components of the INTERNET marketing mix are viable. It’s not just targeting. You actually have to get access to these desirable targeted consumers.

Efficient Internet Marketing Strategy

After we’ve established your INTERNET marketing goals, assessed your web site, analyzed your current results, we’ll provide you with a an INTERNET marketing strategy and plan. Your plan will revolve around search visibility and your supporting ad campaigns and email blasts can synchronize with your SEO strategy. All roads lead to Google, and then onto your site! We’ll leverage all of your efforts simultaneously can create a critical mass event that creates a buzz and makes waves in the market. Timing is everything.

The key to your INTERNET Marketing campaign is in this order:

• Effective Search Engine Optimization
• Web design that builds credibility and gets visitors to act
• Presentation of products so visitors want to buy them
• Presentation of the company’s brand so visitors want to contact
• INTERNET advertising that builds visibility and brand recognition and leads visitors to your Web site
• email campaigns that present timely offers and build customer loyalty

A successful INTERNET marketing campaign is not banner advertising that leads to a site that can’t convert sales. The site must have something to offer or say that INTERNET visitors (i.e., searchers) want. It is not wise to create a new web site design and cool logo without considering whether new INTERNET visitors will like it.

We urge you to consider search engine optimization first before you plan any other expenditure. Search can tap into many different types of consumers and you’ll want to make your brand image, web design, and service offerings relevant to what people are searching for. These aren’t your current customers, they’re people you haven’t met yet.

Once your INTERNET marketing strategy is focused on the market (those people actually seeking your product/service), all other components of your marketing strategy become easy understand and gauge. The right orientation is to go where the market is and serve the market what it wants —- Google. Now you have an intelligent INTERNET marketing positioning that respects the actual trends in the marketplace. High rankings can generate incredible results. We’ve seen it many times. Choose OMNI Marketing this year.