WEBSITE PROMOTION
Yesterday all you had to do in terms of website promotion was pay for a domain, create a website and place a few banner ads to start seeing traffic. With hordes of competition and more stringent search engine criterion (much of which is unpublished and shrouded in secret), business owners are finding it hard to stay ahead of the curve. Most business owners don’t have the time or the wherewithal to become experts in the field of website promotion and web marketing, in addition to overseeing sales, product development, and all the other aspects of running a business.
American Chronicle writer Robin Brain warns of the do-it-yourself approach, writing, “If you have time to learn about technicalities, programming and the intricacies of search engines, feel free to become a SEO expert yourself. However, given the complexities, many webmasters and businesses find it smarter and cost effective to hire a SEO expert to improve their site traffic. All of them never looked back.”
WEBSITE PROMOTION INCREASES TRAFFIC
Once you outsource your website promotion, you’ll find a huge burden taken off your shoulders and over just a few months, your traffic will be increasing. Once you start looking around, you’ll find that there are many website promotion services to choose from, and some companies even offer low cost package deals encompassing a variety of techniques. How do you decide which ones are necessary and relevant to your particular business?
One type of website promotion that is relevant to every business is search engine optimization. It’s instinctual to focus on promoting your business and website to potential buyers and consumers, but even more vital is promoting your website to the search engines, which act as the net that captures an audience and brings them in. To do this, you’ll need a company with a proven track record, an arsenal of tools, and in-depth knowledge of the following: keyword generation, content creation, site design, keyword density, Meta tags and link building. Remember, search engine optimization (also sometimes referred to as simply “SEO”) is the promoter that works 24 hours a day, 7 days a week and 365 days a year to promote your business.
LINK BUILDING TIPS FOR WEBSITE PROMOTION
Another proven method of website promotion in all industries is link building. Think of this as “hanging out with the cool crowd,” or having business referred to you by a very attractive, successful and trustworthy friend. People like your friend; therefore, people like you as well. A good company can bolster your credibility by speaking to other site owners and business moguls on your behalf to negotiate mutually beneficial link exchanges that will save you valuable time, as well as result in increased online presence through partnerships with other related sites. This doesn’t mean calling up your exact competition and expecting some kind of miracle. Rather, your hired website promotion company will find a complementary service to link you with. For example, if you’re a home builder or home renovator, you might create a partnership with a realty website. If you sell band merchandise, you might make a connection with a social networking site or a record label.
Reciprocal linking is a great way to build link popularity. “Don’t discount link popularity,” warns marketing expert and realtor Bruce Swedal. “It is a very important part of building a website that is optimized for search engines. Just know that link building is not a one and done proposition. You must consistently build links over time for it to be effective for the long term.”
WEBSITE PROMOTION USING ARTICLES
Chances are, you may already have a site that’s got loads of fresh, relevant content. You have blogs and forums and articles. What would benefit you, in that case, would be website promotion on an article publishing site that creates a one-way link to your page. For instance, if you run a painting business in Boston, a copywriter may publish a professionally written, researched article about “what to look for in a Boston painting company” that includes a link to your company’s site. So people searching for “Boston painting company” on Google or another engine will find the article, become intrigued, and be rewarded with a referral to your site. Everyone wins! |
