Internet Marketing Consultants Boost Sales

Imagine boosting your sales 40% in one month, despite the economic downturn! Despite the credit crunch, people are still looking to do their part and consume to keep the economy afloat. However, they need to find exactly what they're looking for – and fast! Consumers online look for just a few minutes before deciding whether to stay on the site and buy or hop to another page. Ensure that they stay by gaining the support of trained Internet marketing consultants.

"I'd like to finish what I've started." "I need to double-check my strategy with a trained professional who eats, sleeps and breathes this stuff." "I feel I'm spreading myself too thin with my advertising dollars." "I have a good brand but I'm not getting the direct responses I'd hoped for." "I'm switching the bulk of my marketing efforts to online marketing and could use some direction." These are just a few of the many reasons why you may want to use professional Internet marketing consultants to help you create and manage online presence.

Let's face it: the #1 reason to seek out qualified Internet marketing consultants is to increase your return-on-investment and bottom-line sales! Yes, there are proven strategies that work – and work fast. It can be daunting to think about outsourcing one of the most vital parts of your business, but the very nature of the beast makes results calculable and easily altered if something isn't working.

So how much can a customized strategy from Internet marketing consultants benefit your business? Take, for instance, December sales at www.buy.com. Certainly, tis the season to buy… but online sales started out in a 2% slump and revived to 2007 levels by the second week of the holiday month. However, Buy.com saw an astounding 40% increase in December sales and 20% increase in sale volume, says Jeff Wisot, VP of marketing.

First of all, their Internet marketing consultants suggested they diversify. They were previously targeting consumer electronics, but have now added apparel, shoes, jewelry and other goods to their site. (Apparel and accessories happened to be the fastest growing online items this year, with a 21% increase. Books and magazines are also on the rise, up 18% from last year. Meanwhile, movies and office supplies are down.) They've also partnered with other retailers like J&R Electronics and Ritz Camera to offer a wider range of items.  

Your Internet marketing consultants can also help with e-commerce solutions. Buy.com added new payment methods this year, which are making it much easier for consumers to buy. PayPal purchasing and Bill-Me-Later options help those consumers who may be in hot water with their credit card companies but still have capital in the bank. These service providers are offering special holiday deals to butter consumers up, which can be an enticing promo for you to piggyback off. Free shipping is another big draw and enables you to move product, without dropping prices.

Lastly, your Internet marketing consultants can help you delve into the world of viral video and social networking. For instance, Buy.com ran an online and TV campaign starring Howie Mandel of "Deal or No Deal." Youtube.com has posted more than 13 million views for the ads in recent months, Wisot says.

Marketing is a full-time job that requires full-time Internet marketing consultants who are working passionately on your behalf. This month, OptiTrex LLC partnered with Bay Street SEO to bring you twice the online marketing punch. With 18 years of combined experience, these two companies bring you the best in search engine optimization and online marketing packages.

"It's not good enough for corporations to show up in search results," says SEO Director Gord Collins.  "We make sure they get the best exposure possible in regular and local search results. The traffic is the key to success. More exposure is the key and when a company hits that critical mass level, it creates a lot of awareness through social media and even TV.  The value of SEO extends to other media and powers up other marketing campaigns. All roads lead to Google and then onto our clients."