External Websites Help Local Online Marketing
It’s every company’s dream to build a business through online marketing to reach more customers, improve brand recognition and increase sales. There are many strategies we use to help you achieve these objectives, but our favorite is the creation of external websites to drive location, national and global traffic back to you. Sure, you may have a professional website already. However, if a customer isn’t familiar with the name of your business and if you’re not at the top of the search engine rankings, your message will be largely missed.
Local Online Marketing gets your 4 listings on top of page 1!
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Add More Sites to your Online Marketing Campaign
External sites that already have a following can be integrated into your online marketing campaign with a little bit of effort. Take the tourism industry, for instance. Since 75% of travelers use websites like Orbitz, Travelocity, Priceline and TripAdvisor to plan their vacations, you need to reach out to these consumers through the mediums they frequent. You need to make sure your Google local listings are accurate, updated and relevant, first and foremost. You also need to see what sort of dialogue is going on (especially if ratings are involved), address any concerns and weigh-in to control the information flow. Sometimes this is referred to as “brand management.” As TripAdvisor’s hotel trade relations advisor Guillaume Thevenot says, you want to “thank the best and explain the worst” to you’re your reputation squeaky clean. Lastly, you may connect with your readers through special reward programs, contests or incentives offered through these sites. In the end, you will create a dedicated group of repeat buyers.
Geo-Targeting Local Online Marketing
Geo Targeted Local Online Marketing
We use external sites in our Google local online marketing campaigns a lot too. We’ve created local Real Estate Referral Networks, where buyers and sellers come to find “the best of the best” in the real estate world. We choose just one representative from each area to give realtors who work with us added exposure in their market. We’ve found this improves business a lot because the Real Estate Referral Network is well-known and, statistically, it bounces a lot of traffic to our clients’ homepages.