We get a lot of frustrated real estate agents who desperately want their websites to move from virtually obscurity to the top page of Google. They know they need to get there, but they’re not sure what they need to do to improve their competitiveness within their market. They mostly want to know: “What are other agents doing that they’re not?” We let them know that what we need to do is assess what they’re currently doing online. We’re surprised to find the majority of our clients have no idea what they’re doing, really: they’ve created a website, but they have never monitored it!

Our in-depth SEO for real estate programs can answer questions like: How many people visit my site? How many of these people will contact me and be converted into clients? What keywords do people type that gets them to my site? What keywords do people who contact me directly type? How long do people stay on my site? Which internal pages do they read? Are there any pages that frighten people away? If so, where do they go when they leave my site? Are people arriving at my site from links on other people’s pages? If so, what are those exact pages? What other pages are my target market looking at? Are there opportunities for cross-promotion? Does my target market use social networking? Are people talking about my business on social networking sites?

Once you understand the answers to these questions, we can continue on to develop a winning SEO for real estate strategy for you. If you were developing an offline marketing campaign, you would probably use a few different proven techniques – perhaps direct mail, newspaper ads, flyers in stores, setting up a booth at events, putting up lawn signs, holding open houses, etc. In the same way, your online campaign will consist of different components: building your website, adding content, blogging, researching new keywords, exchanging links, social networking, creating video content, etc.