Hotel SEO

Delta Hotels Case Study:

One of our clients, a major Canadian Hotel chain was suffering from gloomy travel market conditions in 2005 that were keeping Americans and others from vacationing in Canada. Hotels were feeling the crunch from a high Canadian dollar, border security, series of highly publicized health warnings, and some of the hotels were aging. It was looking grim but our Hotel client had the courage and foresight to get into Internet marketing full steam.

After working with them, we increased their search engine referrals by 150%. They were buying and building new hotels. Now they dominate the Canadian hotel rankings over big US hotel chains in Canada. It was another big online marketing success for us generating tens of millions of dollars in revenue. Our hotel clients find that search engine optimization generates the greatest ROI. Hiring us as their SEO Company was the best decision they could have made and value that has extended through 4 years.

Tough Times for Hotel and Travel Marketing

Even though hotel bookings are down 5% compared to last year, experts say online marketing is the key to growing and winning business. As our results showed, Hotel SEO is very important. Nearly 70% of all travel, hotel bookings, and car rentals are researched online and 40% are booked online. People are comfortable clicking from a Google ad or organic listing to check out a hotel and booking immediately. A few hotels take their high search engine visitor volumes for granted and suffer from poor conversion rates. The journey to a travel booking begins at the search engine. The search result links that look the most relevant get the clicks.

Hotel Marketing

A Hotel marketing campaign can involve everything from email blasts to blog marketing to online video promotions. New Web site content can certainly entertain and persuade visitors to book with your hotel. Web content developed for SEO purposes can also entertain and help your web site get found. Since video production is very expensive, we’ve had to develop less costly approaches to developing video content for use in SEO marketing. Videos can be placed on Youtube and other social networking sites. If your hotel has a unique or attractive or unusual feature such as a swimming pool, hot tub, free Internet, great location, big screen tvs, great views, or there has been a big entertainment event nearby, these sorts of benefits are noteworthy or even newsworthy.

Typically our SEO services involve leveraging any asset to create a buzz about your hotel or hotel chain. We’d recommend consulting with us to plan and build your organic SEO strategy. Rest assured, we know that search engine optimization of your site or building a new optimized web site is the most effective generator of targeted travelers online. If you’re considering banner advertising or email marketing, you’ll find the cost per customer acquisition is high. We can work with you to optimize your site and help test content strategies so you get the best targeted traffic and sales results possible.