Consider this: in October 2008, 101 million people searched the term “real estate,” over 9 million more people looked up “real estate agent,” over 7 million people typed in “real estate search,” over 2.7 million people searched “real estate homes” and another 1.5 million looked up “real estate agents.” The interesting thing is that people are not looking up specific, well-known real estate brands like Re/Max, Coldwell Banker or Hunt. They’re looking for independent agents and home listings in their geographic location. Therefore, your real estate SEO campaign must use these general keywords combined with your location for the best results.

The funny thing about real estate SEO keywords is that it’s not enough to just stuff a page full of them. Search engine bots that rank pages are looking for specific keyword density that seems relevant, but not overdone. If the search engine bot feels you’re trying to game the system by jamming too many keywords on a page or creating several different pages with the same content, it will actually penalize you and severely hurt your chances of securing new clients! When building your site, we’ll place real estate SEO keywords in crucial areas like in HTML titles, image codes, titles and tabs. We’ll write conversationally and update your site on a consistent schedule to show that you have a lot of newsworthy information that people can use.

Our in-depth SEO for real estate programs can answer questions like: How many people visit my site? How many of these people will contact me and be converted into clients? What keywords do people type that gets them to my site? What keywords do people who contact me directly type? How long do people stay on my site? Which internal pages do they read? Are there any pages that frighten people away? If so, where do they go when they leave my site? Are people arriving at my site from links on other people’s pages? If so, what are those exact pages? What other pages are my target market looking at? Are there opportunities for cross-promotion? Does my target market use social networking? Are people talking about my business on social networking sites?

Once you understand the answers to these questions, we can continue on to develop a winning SEO for real estate strategy for you. If you were developing an offline marketing campaign, you would probably use a few different proven techniques – perhaps direct mail, newspaper ads, flyers in stores, setting up a booth at events, putting up lawn signs, holding open houses, etc. In the same way, your online campaign will consist of different components: building your website, adding content, blogging, researching new keywords, exchanging links, social networking, creating video content, etc.