SEO Tools used by Online Marketing Companies
The continuing Online Marketing SEO conscientiousness of attaining and retaining an industrious organic search engine marketing company requires patience, persistence, tenacity and acute attention to detail that strengthens influence and impact.
According to the Technical Project Manager of OMNI Marketing, Adam Morien provides a comprehensive list of SEO tools for the advanced and aspiring SEO professional to use and investigate. Below is a list of more than 40 paid and free SEO tools comprised:
On-Page SEO Tools:
- Keyword Research Tools: Ubersuggest, Scrapebox, SEOGadget, Keyword Eye, Soovle and Adwords API (Excel Plugin).
- Link Building Tools: Scraper for Chrome (highly recommended for in depth page relevancy), HTTPfox(header response codes, 301s etc), Page Speed Plugin, Screaming Frog for onpage links
- Competitive Analysis Tools: Searchmetrics Essentials (Domain Data, Keywords, etc.).
- Character/Profile/Persona Development (Social Media Tools): Doubleclick Ad Planner, Facebook Ad Creator and Facebook Insights
- SEO Content Generation: SEOGadget’s Google Docs Tool, SEOTools by Niels Bosma, GoFish (Drawing Twitter posts and updates via keyword search tool) and ImportXML.
- Social Media/CMS/Blog Management: ManageWP (This CMS/Blog Management tool allows you to launch and duplicate blogs from one location).
- Conceptualization and Infographic Data: Google Public Data and Infogram are highly recommended for conceptualization and infographic data. Dipity, World Government Data and Storybird are great conceptualization tools for building graphics.
- Social Media Tools: Social Media Networking/Link Building – Link Detective and Link Research Tools are the best Social Media Networking tools we have found available as of first quarter 2012.
- Link Building Toolkits: There are many link building toolkits available on the market today, however the best white-hat tools are done through manual social networking and relationship management. Some link building tools we have found are: MentionMapp, Ontolo (exclusively used for link prospecting), Rapportive, Followerwonk, KnowEm, Boomerang, Buzzstream, Zemanta and IFTTT
- Broken Link Detection Tools: Link Sleuth – Best free broken link detection software. Also highly recommended: Google Webmaster Tools Broken Link Detection.
- Open Link Data Tools and Sources: Blekko (use the /seo slashtag), Ahrefs, and Link Diagnosis are some of the best open link data tools available today.
- Rank Monitoring Tools: STAT is hands-down the best rank monitoring tool available.
Many of the tools above are proprietary or developed upon functionality inherent to the perfective, understanding and management of existing resources. Morien quotes, “Code is like poetry. Average talent can write, but compiling a masterpiece is an art that truly gives your site [and business-model] leverage over your competition.”
What is OMNI Marketing’s Most Important Tool for Online Marketing SEO?
There are three important SEO tools in today’s market that are unsurpassed:
1) Creativity
2) Logic
3) Networks
“Do not reinvent the wheel,” Morien continues. “There are many ways to build a successful business when you take a creative and logical approach.” As the saying goes, “It’s not what you know, it’s who you know,” and in today’s market is really the single most important factor to successful business development and long-term Online Marketing Strategy.
What About Online Marketing & SEO Tools in the United States?
Did you know that there is a large non-Google, non-Yahoo and non-Bing world online? In many Asian markets, the Search Portal Baidu dominates as much as 80 percent of the Asian market. Furtunately, Google reciprocated the majority of algorithms from an organic perspective.
How does Baidu Affect Organic SEO and Social Media Networking?
Regarding keyword research, Baidu Insights is an exceptional choice that provides free user demographics. But, there is a drawback. The lack of English UI (User Interface) for certain branded keywords function like a microsite. What does this mean in terms of organic SEO? Baidu puts a considerable amount of emphasis on paid search ads on the top and left-hand side of search queries.
How Does OMNI Marketing Leverage Local and Organic SEO Rankings?
Regarding monitoring tools, Advanced Web Ranking functions very well for Baidu. Also available are SERP Update Monitoring tools Update Analyzer for Yandex (Russia Search Portal):
For China, “Super Manager” works well for ranking monitoring and SEOmoz Open Site Explorer for international link research. Yandex Webmaster Tools, and Chinese “Master Ghost” Link Monitoring are also great rank monitoring tools used throughout Japan and China Search Portals.
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