Applying the Power of Social Media Internet Marketing

The high-tech world of Internet Marketing has been evolving from trendy social media websites such as Facebook, Twitter, Active Rain, Digg, Reddit, Myspace, Flikr and blogs from Google’s Blogger and open-source WordPress.  This evolution is called Social Media Internet Marketing.

The Future of Social Media Internet Marketing

No matter what type of business you have, Facebook is the plethora for branding, developing public appeal, reputation management and building popularity.  This #3 website in the world has over 100 million registered users and the average time each profile spends online is over 1.5 hours per day.

Why is this important?

Well it’s simple, Facebook has surpassed television entertainment in terms of popularity and views in 2009 and continues to grow as the world’s largest social portal.

If you are a realtor, Active Rain the “social consumer reports” and B2B (Business to Business) resource for real estate agents.  Active Rain is a networking resource for real estate agents and consumers searching for assistance with buying and selling homes.  Myspace can be considered the “raw” version of Facebook, whereas Digg is an uncensored resource for up-to-the-minute news headlines; Reddit functions similar to Digg.  Flikr is the world’s leading photo sharing community, while blogger and WordPress are designed for individuals and businesses to express their opinions.

Twitter and Digg have also gained a positive public appeal not only for networking, but for finding uncensored up-to-the-minute information about consultants, products and companies across the world.  I find it amazing that in the past we needed to “Google it” in order to find quality information about companies.  However, the companies with large pocket books can SPAM the Search Engines with lies and deceit to cover the truth, creating a false impression of their company that is attractive to an uneducated consumer.  This is called reputation management.

Importance of Hiring the Best Social Media Internet Marketing Company

Everyone understands the importance of time; we all have unique skill sets too.  We cannot give ourselves open-heart surgery or would represent ourselves in a class-action lawsuit without a degree in law.  The same is true in business.  Don’t get me wrong, when all entrepreneurs start off we are the sales, marketing, accounting, accounts payable, receivable and project managers of our company.  In fact, most business owners fail within one year and even more within two simply because this juggling act is not cut out for everyone.

I’ve always believed that when you work with the best, you become the best.  The most successful companies understand the importance of investing into continuous growth.  Within 1 year a start-up business owner will hire a sales manager, an attorney and CPA, continuing to project manage day-to-day operations themselves.  So, if you agree that you would not represent yourself in court without a degree in law or have the capability to execute a successful surgery on yourself, why do most businesses neglect the importance of hiring an Internet Marketing Company?

OMNI Marketing Social Media Marketing Tips

If you are a business owner, understand that in this recession it is more important than ever to generate the greatest value for your time.  After all, “time is money,” correct?  One of the first things companies downsize is their full-time employees.  Benefits cost a lot of money [especially healthcare in the United States] and many companies will lay off employees that have over 20 years of experience to hire an emerging labor force with only a few years of experience for less than half of what their seasoned professionals received.  If money buys loyalty and the best companies have several specialists representing various aspects of business operations, how is your time best invested in retrospect of growing your bottom-line?

About the Author:

Adam J. Morien is the president and CEO of OMNI Marketing, a full service Social Media Internet Marketing Company with over 10 years of experience serving small, medium and Fortune 500 companies throughout the world.  With bachelors’ degrees in business and communications, Morien’s team of highly qualified professionals delivers the world’s #1 full-service Online Marketing Company.  For more information, please visit www.onlinemarketingseo.com or call 1 (877) 678-4879 for a free consultation.

Contact:

Adam J. Morien
President & CEO – OMNI Marketing
1 (877) 678-4879
adam@onlinemarketingseo.com
www.onlinemarketingseo.com

While search engine positioning has been a common obsession in Denver SEO, things are about to change, Google execs tell us. There is an increasing push to satiate consumers with more customization. Keywords will undoubtedly play a part in the new algorithm, but so will a web user’s past searches and pre-selected preferences. Sites like Digg.com have experimented with  Internet marketing company by boosting an article’s popularity based on votes or “digs.” Commonly on news sites like the New York Times or Washington Post, we’ll see a list of “most emailed” articles or “most popular” stories. And so goes the search engines.

How will Denver Internet Marketing Change?

So how will all this change the world of  Denver Internet marketing company and Denver SEO? Well, some companies will flounder, unable to deliver given the new dynamics. However, the most experienced Denver online marketing professionals have seen these trends coming for a while now. “Blogging, social media marketing and video production are the latest and greatest strategies we use to increase quality traffic, leads and exposure of our clients’ businesses,” says Adam J. Morien, Denver SEO expert at OMNI Marketing. “Think about social marketing like the chat room of consumer reports. We leverage our clients by setting them up as the authority resources in their industry. The ‘buzz’ of social marketing and blogging has successfully contributed to this strategy.”

As a local business owner, you probably know that Portland SEO is a big part of your Internet marketing company strategy. You could have the best site ever but it will do you precious little if web users can’t find it. The most recent figure is that search engines direct approximately 70% of all your site traffic. While many Portland SEO experts claim to have fully grasped the Google and Yahoo algorithms, the reality is that the industry ground is shifting right at this very moment.

Traditionally, there have been Portland Internet marketing programs (called Search Engine Marketing) that help level the playing field so that small businesses can afford their place online. Pay-per-click search programs (where companies bid on keywords) and paid advertising (where businesses are listed on the right-hand side of Google search results for 5 cents – $10 per click.)

Portland SEO (Search Engine Optimization) overtook the traditional formats when it was learned that organic listings are deemed more relevant by 60.5% of web searchers. Portland SEO tracks your website’s visitor statistics to help you hone in on parts of your website that may not be working and maximize your overall marketing strategy. This  internet marketing company approach was found to be a better long-term marketing strategy, as well as a good way to harmonize off-line and online marketing.

Charles and Jennifer Turner, brokers with Prudential NW Properties, also added a blog to their Portland Internet marketing / Portland SEO strategy. “We saw the blog as another avenue of marketing ourselves,” explains Charles Turner. Their blog gets over 80 hits per day and has generated several solid leads. “We have been able to cut back dramatically on other Internet costs because of the blog,” Turner adds.

A 2008 Jupiter Research study called “Harnessing the Power of Blogs” found that the number of people who read blogs once a month increased 300% this year. Over half the respondents said that blogs “play a critical role in their decision to purchase.” It makes sense, then, that blogging should be a quintessential part of any Internet marketing company strategy.

Portland SEO is about more than stuffing a couple of keywords on a page or submitting your site to a search engine like Google or Yahoo. Portland online marketing was easy in the early days of the Internet, but now that having a website is akin to having a birth certificate, local companies have to ramp up their efforts to attract consumers online.

Blogging is one of the most powerful Internet marketing company tools because it’s cheap, easy and works well with Portland SEO. Once your content is published, search engine spiders crawl the text to find the keywords that web users are looking for. The spiders also look for incoming/outgoing links, popularity and certain web design elements. In a nutshell, the search engines want to offer seekers the freshest, most relevant content.

Mike Landfair of Landfair Furniture & Design Gallery decided to try his luck with  Internet marketing company when traditional targeted mailings, special events and newspaper ads failed to deliver improved sales. “We had a website but it was really static,” he explains. “It had an opening page and a few pictures of the interior [of our store] and that was basically it. I set up a blog because I knew with a little money and a lot of sweat equity it could have a big impact on our business.”

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Customer service is one of the biggest advantages in working with OMNI Marketing,” said Andrew Cameron from World Resort Vacations. “I found that when I had a problem or issue in need of immediate resolution (which happened a couple of times) I was able to phone Adam up and he could help me right there. There was no filling out forms on a website or waiting 24-48 hrs and there was no automated maze putting me on hold forever — just straight up service.”

Customized Internet Marketing – From Obscurity to #1

After receiving Internet Marketing, blogging, link building and article publishing from OMNI Marketing, Home Atlanta’s Tim Maitki had nothing but rave reviews. He stopped blogging on Active Rain, canceled his LinksManager.com account and still achieved his goals, moving from beyond 1,000 positioning to #1, #2 and #3 positioning for his Atlanta Internet marketing keyword phrases like “Atlanta homes,” “Atlanta real estate” and “Atlanta real estate agent.”

Google Local Online Marketing – Immediate Brand Visibility

Another local company tried OMNI Marketing’s Google Local Online Marketing services, including web consultation, blogging, article publishing and Internet marketing. Kimberly Painting saw themselves go from virtual obscurity to #1 for “Atlanta painting,” “Atlanta painters” and “Roswell painting,” not to mention #2 for “Atlanta house painters,” “Alpharetta painting” and “Atlanta house painting.”

Internet Marketing Companies Customizing for All Budgets!

OMNI Marketing and OptiTrex LLC are two Atlanta Internet marketing companies offering custom packages for individual entrepreneurs, small businesses and corporate businesses for all budgets. They’ve helped businesses from all industries — travel / hospitality, painting services, real estate, luxury goods and financial services — with their online marketing services.

Local online marketing offers the biggest Return-On-Investment for yet another year in a row, according to the Direct Marketing Association. Their Power of Direct Economic Impact study reported that local online marketing returned $43.62 for every dollar spent on it in 2009! The runner-up for “Best local Online Marketing Practice” was Search Engine Marketing, which returned $21.85 for every dollar spent. Comparatively, print direct mail returns about $15.22 and catalogs return $7.32 for every dollar spent. Clearly, local online marketing is the best way to maximize one’s marketing dollars.

Local Online Marketing is the Best Way to Maximize Your Dollar

Local online marketing is a low investment that yields positive results. Yet, in addition to asking, “What will cost me the least to implement,” one must also consider, “What local online marketing technique will bring me the most sales?” In this case, the answer is search engine marketing. In 2009, local online marketing and PPC ads drove $26 billion in sales, but internet search drove $243.9 billion in sales! Social networking made an appearance on the report this year, accounting for $2.1 billion in sales, says the DMA.

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Even though local online marketing is still leading the pack, it is not immune to the economy either. Email ROI is down $1.31 from last year and is projected to dip again slightly this year. At this rate, the ROI will be down to $37.99 by 2013, the DMA says. There are only 110,000 people working exclusively in the commercial email industry, compared to 604,500 in the search engine marketing field. More and more search engine marketers are expanding their talents to create local online marketing campaigns now too.

Local Online Marketing Yields Outstanding Results

Companies plan to spend about $700 million on email marketing and $12.2 billion on local online marketing in 2010. While it may sound like a big number, company executives will spend $44.5 billion on direct mail this year, even though the ROI isn’t as good as their local online marketing.

Local search is a promising direction for online marketing, reports the Search Engine Marketing Professional Organization in their latest study. They found that 75% of company respondents said that personalizing their search terms and their websites to cater to local audiences was either “highly significant” or at least “significant” to their Return-On-Investment and meeting their financial goals. Even if you’re running a national operation, it’s a good idea to choose several key markets to focus your search engine marketing campaign on and expand your territory exponentially.

Local Search Online Marketing

Optimizing For Local Search Online Marketing

They also found that making meta tags, titles and description tags for all photos, videos and online content is essential to maintaining the relevancy and accuracy of your site index. More and more consumers are finding products through image or video searches and if you don’t have the right keywords researched and included, you’re going to get lost. This simple, effective Local Search online marketing strategy will ensure that your homepage ranks much higher. You may want to rework your website’s search capabilities as well, making sure that all the appropriate keywords are linked to each page of content to ensure seamless browsing and a better consumer experience (that will naturally lead to more sales!)

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Local Search Online Marketing Grows to 16.6 Billion in 2010

The SEMPO report predicts that the Local Search online marketing industry will grow 14% from $14.6 billion in 2009 to $16.6 billion in 2010, given that half of all online marketing companies are reallocating big portions of their print budgets to the online marketing sector. Time and time again, company executives find that their dollars are best spent on the internet, where they can reach larger, more targeted key markets that are ready to buy immediately.

Hoteliers are just getting into the world of online marketing, even though the internet has been a major source of revenue for years. Finally, the number of internet bookings has officially surpassed the number of phone bookings. According to PhoCusWright, 60% of leisure and 40% of business travel will be booked online this year. As we look into 2010, we’re helping our hotel and tourism clients better prepare for the future by making use of the most effective online marketing channels for their industry.

Hotel Online Marketing

For the most part, your competitors plan to shift their budgets from offline to online marketing and focus on proven ROI-generating initiatives. “The online channel is the only growth channel in hospitality, period,” summarizes the 4th Annual Benchmark Survey on Hotel Online Marketing Budget Planning and Best Practices. “Hoteliers must embrace the online travel channel, especially the direct online channel, as it continues to be the only viable option for any growth during what continues to be a difficult economic environment.”

As we’ve mentioned, promotional articles, press releases and blogs are important types of content used in SEO for real estate. Adding content to your website enriches the user experience and therefore enhances your search visibility. Here are several other types of content you may want to consider…

Internal Pages: We often come across websites that have a few basic tabs – a homepage, an “about me” tab, a listings page and a contact page. However, we feel the best SEO for real estate involves creating additional well-researched, informative pages (of 400-500 words) that sets your site apart from your competitors. People looking for real estate care about: neighborhood profiles, area statistics, local news, financing information, award-winning school districts and amenities. The more pages you have attached to your site, the more little magnets you have out there attracting in prospective clients.

Homepage: One of the first things we do is assess your homepage’s effectiveness using several different SEO for real estate programs. We may recommend that keywords be added, taken out or changed and that a fresh page be written. In fact, some of our most successful clients build a couple different websites with different homepages to see which works best. The homepage is written with lots of research and calls to action involved to make a great first impression on your visitors and convert as many leads as possible!

Associated Content Articles: The Associated Content publishing platform does very well in Google search engine results. Therefore, we’ve added this new category of content to our SEO for real estate campaigns. These articles are usually around 400-500 words and use less keywords and less subtle marketing, but provide a link to your homepage and usually a brief company bio too.

Social Networking Pages: Once the basics are down, you can only grow up with social networking content and SEO for real estate. We can design your profile page, add pictures, add friends and update your Facebook notes / Myspace blogs / Twitter tweets.

Newsletters: As you know, buying a home isn’t necessarily final. Realtors get a tremendous amount of repeat business and referrals, so we feel it’s important to invite users to subscribe to newsletters. This type of SEO for real estate delivers an informative, multi-sectioned booklet to subscribers every so often to let them know about the latest real estate news, house listings and neighborhood stories. Sometimes just adding your name to someone’s inbox will hit the right person at the right time and secure a lead for you.