As we’ve mentioned, promotional articles, press releases and blogs are important types of content used in SEO for real estate. Adding content to your website enriches the user experience and therefore enhances your search visibility. Here are several other types of content you may want to consider…
Internal Pages: We often come across websites that have a few basic tabs – a homepage, an “about me” tab, a listings page and a contact page. However, we feel the best SEO for real estate involves creating additional well-researched, informative pages (of 400-500 words) that sets your site apart from your competitors. People looking for real estate care about: neighborhood profiles, area statistics, local news, financing information, award-winning school districts and amenities. The more pages you have attached to your site, the more little magnets you have out there attracting in prospective clients.
Homepage: One of the first things we do is assess your homepage’s effectiveness using several different SEO for real estate programs. We may recommend that keywords be added, taken out or changed and that a fresh page be written. In fact, some of our most successful clients build a couple different websites with different homepages to see which works best. The homepage is written with lots of research and calls to action involved to make a great first impression on your visitors and convert as many leads as possible!
Associated Content Articles: The Associated Content publishing platform does very well in Google search engine results. Therefore, we’ve added this new category of content to our SEO for real estate campaigns. These articles are usually around 400-500 words and use less keywords and less subtle marketing, but provide a link to your homepage and usually a brief company bio too.
Social Networking Pages: Once the basics are down, you can only grow up with social networking content and SEO for real estate. We can design your profile page, add pictures, add friends and update your Facebook notes / Myspace blogs / Twitter tweets.
Newsletters: As you know, buying a home isn’t necessarily final. Realtors get a tremendous amount of repeat business and referrals, so we feel it’s important to invite users to subscribe to newsletters. This type of SEO for real estate delivers an informative, multi-sectioned booklet to subscribers every so often to let them know about the latest real estate news, house listings and neighborhood stories. Sometimes just adding your name to someone’s inbox will hit the right person at the right time and secure a lead for you.