Google Software engineer Matt Cutts sits in his comfiest chair in blue jeans. He’s not worried about the future of Travel SEO… neither are we… are neither should you. Some Travel SEO companies are panicking because they were comfortable with their knowledge of the complex Google algorithms. Search engine optimization and leading the rat race to the top Google position has never been straightforward – which is why many top executives choose to hire a Travel SEO expert who can keep up with the latest industry changes, trends and formulas.
“I think that it’s natural that some people would be worried about change, but some of the best SEO’s are the SEO’s that are able to adapt, that are able to look down the road 4 or 5 years and say, ‘What are the big trends going to be?’ and adjust for those trends in advance, so that when a search engine does make a change which you think is inevitable or will eventually happen, they’ll be in a good position,” explains Matt Cutts. “Personalization is one of those things where if you look down the road a few years, having a search engine that is willing to give you better results because it can know a little bit more about what your travel interests are, that’s a clear win for users, and so it’s something that Travel SEO’s can probably predict that they’ll need to prepare for.”
This year, Travel SEO professionals can help your business gear up for this new environment. As you may have noticed, the beginning of Google’s personalization has already started with a personalized homepage and personalized news. Google will be able to look at users’ locations and past searches to determine which sites come up.
More and more, relevant content and site value will be important for businesses engaging in Travel SEO. Cutts says, “The sort of people who have been doing ‘new’ SEO, or whatever you want to call it — that’s social media optimization, link bait, things that are interesting to people and attract word of mouth and buzz, those sorts of sites naturally attract visitors, attract repeat visitors, attract back links, attract lots of discussion — those sorts of sites are going to benefit as the world goes forward.”
