Small Business SEO

A Small business SEO blog case study can be found at Garmin, a GPS manufacturer. Two years ago, Garmin launched a blog targeting “Geocachers,” people who play hide-and-seek games using their GPS devices. Users can come to the blog to check out a calendar of events, recent posts, search products or games by category, read about geocaching adventures and subscribe to a newsletter. In July alone, there were 123,000 new registrations. “What you get with a blog is more engaged and higher value customers who are likely to click on store links in blog posts,” states Kyle Johnston, creative director at Garmin. “If I’m buying a digital camera or GPS device, I’m going to do a lot of research and learn what other people are saying. And if I can see through a blog a lot of positive customer feedback and a company backing up a product with all this additional content, then I’ll be more likely to buy.” Additionally, web traffic spiked because small business SEO experts embed keywords in the content and the constantly refreshed content is naturally attractive to search engine spiders. Garmin spends about an hour per post – researching, adding images and video – and posts about five entries each day.