Viral video is one of the most exciting techniques in online marketing today. A number of independent, amateur filmmakers have become hit sensations because they put up a video for their friends they thought no one else would see. Some web users don’t have the patience to sift through hours of laborious text, but they primarily come online to watch quick five-minute videos that interest them. As you know, videos allow you to add “keywords,” which help users find your videos. Now that Google Video Searches and Google Image Searches are becoming more widely used, there are tremendous opportunities to combine SEO real estate marketing and viral video.
One way marketers use SEO real estate marketing videos is to promote a certain real estate brand, agent or branch. Maybe you’d like to introduce yourself and let people know a little about who you are and what your values are. If people feel comfortable with your demeanor and your openness, you will naturally get more business. This is a great chance to promote yourself as a professional who is very tech-savvy. Sellers might think, “Maybe this intelligent agent knows how to promote my property using Web 2.0 technology!” Buyers might think, “Most real estate pages don’t even have pictures of the team, let alone videos! This is cool!” Videos are a great way to stand out from the competition.
Another way marketers use SEO real estate marketing videos is to promote certain properties. More and more internet users are looking at virtual tours of properties, rather than going through an open house. Data shows that web users won’t even look at a property if there are no pictures and that they favor listings with at least 20 high-quality images or virtual tours of the properties and surrounding areas. Allowing people the opportunity to view the properties online will weed out uninterested buyers and bring enthusiastic buyers to the forefront, closing homes faster, while also saving you time and effort.