“Real estate companies are overwhelmingly neglecting search engine optimization and are thus missing out on a considerable opportunity to boost their profits and thrive in today’s market and economic environment,” reports Jose Perez, President of real estate advisement firm, PCMS Consulting.
SEO real estate firms specialize in helping real estate agents build their websites with new technologies such as: viral videos about their agency, virtual tours of their properties, contact forms, full-color photos, informative blogs, new biographies, fresh content articles, press releases, improved keywords and descriptions of homes written by professional copywriters.
According to the National Association of Realtors, nearly 90% of all homeowners are starting their real estate searches online. Rarely does a prospective homebuyer type in a well-known real estate brand name. They’re more likely to search a particular location. So, for example, an individual would type in “Portland real estate,” rather than “Re/Max Portland.” Once they find a few properties they like, they begin looking for an agent who can show them these places. SEO real estate work is essential to connecting agents with buyers who are typing keywords into Google.com in hopes of getting the right professional.
There are many reasons why a realtor’s website may not be getting quality traffic. Perhaps it does not contain the sort of well-researched keywords that their market is looking for. Maybe the layout is not searchable by the Google bots that rank the pages. Perhaps the content is stale or not updated consistently enough. An SEO real estate professional can help in all these areas to help independent realtors be more competitive within their local markets.