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A keyword is a phrase or word typed into a search engine to retrieve closely matching, relevant web pages. You may be wondering, “Just how important are real estate SEO keywords to my website?” The reality is that the search engines are the primary link between your website and your potential clients. A small portion of people may stumble across your site randomly by clicking on a link, reading something on a social networking page or seeing your pay-per-click ad. However, the vast majority of prospective clients will go to Google.com and type something in to find you. And if you’re not on the first page of results for whatever they’ve typed in, they will never find your page! Therefore, it’s really important that you know what people are looking for related to your market and you develop a campaign based around those specific searches.

Consider this: in October 2008, 101 million people searched the term “real estate,” over 9 million more people looked up “real estate agent,” over 7 million people typed in “real estate search,” over 2.7 million people searched “real estate homes” and another 1.5 million looked up “real estate agents.” The interesting thing is that people are not looking up specific, well-known real estate brands like Re/Max, Coldwell Banker or Hunt. They’re looking for independent agents and home listings in their geographic location. Therefore, your real estate SEO campaign must use these general keywords combined with your location for the best results.

The funny thing about real estate SEO keywords is that it’s not enough to just stuff a page full of them. Search engine bots that rank pages are looking for specific keyword density that seems relevant, but not overdone. If the search engine bot feels you’re trying to game the system by jamming too many keywords on a page or creating several different pages with the same content, it will actually penalize you and severely hurt your chances of securing new clients! When building your site, we’ll place real estate SEO keywords in crucial areas like in HTML titles, image codes, titles and tabs. We’ll write conversationally and update your site on a consistent schedule to show that you have a lot of newsworthy information that people can use.