Any Phoenix SEO expert will tell you, the key to a successful website is understanding how people use the web. You’ve got to know who’s coming to your site, where they’re coming from, where they’re going next, how long they’re hanging out with you, whether it’s their first time or they’ve been there before. The amount of knowledge you can gather is just astronomical. There is certainly no substitute for customized web analytics from your Phoenix SEO guy. However, studies are also a good indicator of what people generally do.
In the Consumer Electronics Association and Yahoo study (“Understanding How Consumers Use the Internet to Research and Shop for Consumer Electronics”), researchers found that 77% of the $32.5 billion in online purchases occurred following Internet research.
Most consumers still bought their goods offline, but they spent an average of nine hours researching cell phones and fifteen hours researching TVs! They generally checked six sources before making a purchase. This is where Phoenix SEO can really help a small business manipulate their online image and beef up consumer-generated content. Nearly 47% of those surveyed considered themselves “Searchers” of information and they were more likely to consider Internet ads and 114% more likely to spread the newfound information through word-of-mouth.
