The latest Nielsen Global Online survey reports that the Internet attracts over 875 million shoppers each year. Global purchasing has increased 40% in just two years, market analysts state. This, of course, emphasizes the need for a targeted approach to Internet marketing for online business. In other words, this isn’t a job that should be trusted to just anyone. For many companies, online business is their bread-and-butter.
Internet marketing for online business can pertain to many different industries. Books, clothing/accessories, videos/DVDs/games, airline tickets and electronic equipment were among top items purchased this year. One of the fastest growing online industries is clothing sales, which increased from 16 – 36% of all online purchases in just two years. One-quarter of online shoppers bought DVDs/games and travel proves to be the fourth most popular category on the web.
Your Internet marketing for online business plan should take into consideration that the top three online buyers are: South Koreans, Europeans and Americans. Two-thirds of American online shoppers have been surfing and buying for over 7 years (and this portion accounts for most of the repeat buys). The Nielsen study found that the majority of shoppers buy from the same site over and over again.
There are three areas to focus your Internet marketing for online business: 1/3 surfers will find your site while browsing other related sites, blogs, articles, pay-per-click ads, etc; 1/3 will rely on search engines to find you through keywords; the remaining 1/3 will find your site via email marketing offers and word-of-mouth.
What messages should you focus your Internet marketing for online business on? Well, consider why people buy online: 81% like the 24/7 shopping convenience; 77% like saving time; 61% like comparison shopping; 56% find things easily; 46% found lower prices and 24% liked the low shipping costs.