After establishing landfairfurniture.blogspot.com, Mike Landfair was pleasantly surprised by the number of publications that contacted him for interviews from his Internet marketing company efforts, ranging from Home Accents Today and PowerBlog to Oregon Live and The Portland Business Journal. The blog attracts 1,500 – 3,000 hits per month, he says. In addition to using the site for his Portland online marketing, Landfair says he uses the blog to “provide general information about the store and our products,” as well as complement what they’re offering.
Charles and Jennifer Turner, brokers with Prudential NW Properties, also added a blog to their Portland Internet marketing / Portland SEO strategy. “We saw the blog as another avenue of marketing ourselves,” explains Charles Turner. Their blog gets over 80 hits per day and has generated several solid leads. “We have been able to cut back dramatically on other Internet costs because of the blog,” Turner adds.
A 2008 Jupiter Research study called “Harnessing the Power of Blogs” found that the number of people who read blogs once a month increased 300% this year. Over half the respondents said that blogs “play a critical role in their decision to purchase.” It makes sense, then, that blogging should be a quintessential part of any Internet marketing company strategy.