Blogging is a big part of any Portland Internet marketing strategy due to its proven track record of drumming up new buyers. This Portland online marketing tool is particularly useful in niche markets, where people are curious but can’t find information. Local blogs have become a great Portland SEO magnet too.
Portland SEO is about more than stuffing a couple of keywords on a page or submitting your site to a search engine like Google or Yahoo. Portland online marketing was easy in the early days of the Internet, but now that having a website is akin to having a birth certificate, local companies have to ramp up their efforts to attract consumers online.
Blogging is one of the most powerful Internet marketing company tools because it’s cheap, easy and works well with Portland SEO. Once your content is published, search engine spiders crawl the text to find the keywords that web users are looking for. The spiders also look for incoming/outgoing links, popularity and certain web design elements. In a nutshell, the search engines want to offer seekers the freshest, most relevant content.
Mike Landfair of Landfair Furniture & Design Gallery decided to try his luck with Internet marketing company when traditional targeted mailings, special events and newspaper ads failed to deliver improved sales. “We had a website but it was really static,” he explains. “It had an opening page and a few pictures of the interior [of our store] and that was basically it. I set up a blog because I knew with a little money and a lot of sweat equity it could have a big impact on our business.”