In this upside-down economy, many agents wonder, “How can I possibly afford real estate SEO?” After all, sales are down, commissions are down, marketing budgets are stretched to the max and houses aren’t moving as quickly as they used to. We’re happy to let you know we’ve helped our real estate SEO clients find some very innovative ways to pay for the startup costs of beginning a comprehensive online marketing campaign with Omni.
For instance, Google AdSense is one way to subsidize a portion of your real estate SEO expenses. According to Google, “AdSense is a fast and easy way for website publishers of all sizes to earn money by displaying targeted, unobtrusive Google ads on their websites. AdSense also allows you to provide Google search to your site users, while earning money by displaying Google ads on the search results pages.” Individuals can choose whether they want text, video or image advertisements to appear on their pages. Website owners may be paid either cost-per-click (when someone clicks on the link) or cost-per-thousand-impression (when someone views the ad).
Even though it’s only a few cents here and there, it all adds up. Even websites with very little traffic can make about $25 – $100 per month this way, which will easily leverage the cost of website building. The best part is that it’s free to get started with Google AdSense and we can easily integrate this program into a website with just a few links for our real estate SEO clients.
