Online Marketing Hotels

Hoteliers are just getting into the world of online marketing, even though the internet has been a major source of revenue for years. Finally, the number of internet bookings has officially surpassed the number of phone bookings. According to PhoCusWright, 60% of leisure and 40% of business travel will be booked online this year. As we look into 2010, we’re helping our hotel and tourism clients better prepare for the future by making use of the most effective online marketing channels for their industry.

Hotel Online Marketing

For the most part, your competitors plan to shift their budgets from offline to online marketing and focus on proven ROI-generating initiatives. “The online channel is the only growth channel in hospitality, period,” summarizes the 4th Annual Benchmark Survey on Hotel Online Marketing Budget Planning and Best Practices. “Hoteliers must embrace the online travel channel, especially the direct online channel, as it continues to be the only viable option for any growth during what continues to be a difficult economic environment.”