Time is in short supply for all of us, so we're generally trying to cram as many tasks into a day as we can muster. A website marketing company can take away the burden of bringing in site traffic, freeing you to focus your precious time on other tasks – like retail sales, street promotions or bottom line profits. A web marketing company can put several irons into the fire for you, measuring each tactic's success. Generally there will be some search engine optimization, some site redesign, some copywriting, some link building, some online advertising and statistics monitoring.

If you haven't gotten around to hiring a web marketing company yet, there are ten other quick tasks that can deliver valuable results. For starters, you can update your keyword research or re-optimize your homepage using the best targeted terminology for your industry. (Google Adwords is a good program for this.) Be sure your Google Maps listing is claimed and verified so people can find you when they do a local market search. Check up on your pay-per-click ads and rewrite the lowest performers. You can submit your site to the Best of the Web directory to gain better traffic and links. (A premium listing costs as low as $5/month.) Be sure that your rates and specials are updated and that your address/phone number are on each page as well to improve your rankings with location-based searches. Take a few moments to contemplate updating your site map, deciding which new pages you could add for your audience. You may also want to check out Twitter.com and LinkedIn.com – two new business networking sites that people have been raving about. Lastly, if you have a blog add an RSS feed option to allow people to subscribe – that's free PR going directly from your site to their inboxes!

Yes, this can be a headache if you're not sure where to begin… so hire a web marketing company to help you gain that competitive advantage!