Ok, so PR articles are nothing “new” per say. On one hand, you can cultivate credibility. Yet, it seems like an awful lot of work… writing all those articles, researching, submitting to these sites like EzineArticles.com. It doesn’t take long for most public relations people to wonder: Is this even working at all??
A professional website marketing company can gather the statistics to answer your question. They can tell you how many people clicked on the e-zine article and came directly to your page. They can tell you how many of those people purchased something. They can tell you if people are coming in from traded links, blogs, social networking sites, search engines or someone else’s page. They can tell you what search engine terms people searched to find your site. They can tell you how long people are on your site, if they’re moving from page to page or just leaving as quickly as they came in.
In addition to delivering process efficiency statistics, a website marketing company has more article publishing contacts than you can possibly imagine. Sometimes I’ll be browsing on the Internet for something and I’ll end up coming across the exact same article on four, five or six different sites — from multiple keyword searches. These people have done their homework to get the word out there. I couldn’t possibly miss their message. If you have time, republishing on all the most popular sites is a good idea, although you’ll probably get the majority of your leads from one or two places. You’ll also need to be cautious about reproducing the exact same article on multiple sites because if Google search bots find you, your articles may be removed from the page ranking.
If you want a lot of exposure for your articles, hiring a professional website marketing company is the best way. The most successful e-zine writers have published 50-100 articles over a one-month period and have the knowledge of keywords and imbedding search engine tricks into the copy. For instance, were you aware that a title more than five words isn’t favored on these sites? Or that a keyword-rich title is the most important part of your entire article? Being clear and concise cannot be overstated: 400-500 words and three-sentence paragraphs are the standard. Your professional website marketing company knows these things and more.