Sacramento Internet marketing will be more important this year than ever. The newly released National Retail Federation survey projects holiday spending will be only 2% higher this year at $832, with a little less ($632 of that) being spent on family members.

Meanwhile, a study done by Burst Media found that more than two-thirds of online customers will research or window-shop online this holiday season, with 55.2% of respondents planning to make at least one gift purchase online. One-third of the people who did not purchase online last year plan to this year and on average, respondents plan to do about 48.2% of their total holiday spending on the Internet. Needless to say, a good portion of the budget should go toward Sacramento Internet marketing

Sacramento shop owners are feeling a bit downtrodden going into the holiday season. "We can't even say 'Compared to last year,'" says Manon LaSalle from Lil' Treasured Gifts, a brand new gift shop in Folsom. "We're hoping the holiday spirit will kick in. We're going to bring our Christmas items forward and get people into that Christmas spirit," she adds.

Jim Relles of Relles Florist in midtown Sacramento conceded, "These are probably the worst economic times in my existence of running a business. Then we had October come, when everything started to crumble. Everything came to a screeching halt." He adds that while his advertising budget has been trimmed, his Sacramento Internet marketing has been ramped up and he's tried to reach the public radio listeners this year as well.