According to MarketingProfs, one of the latest SEO company trends involves a lot of SEO copywriting services and a little bit of social media marketing. Contributor Stephan Spencer says that hot SEO company trends include the following:

· Becoming a trusted contributor on social news/content sites like Digg, Propeller, Reddit, Mixx, StumbleUpon, Wikipedia, and Knol

· Building your personal and professional network in online communities like Facebook, LinkedIn, MySpace, Flickr, YouTube, Bebo and MyBlogRoll

· Link baiting—posting humorous/fascinating/contentious/controversial content that is a magnet for links

He said the old methods are out. Your SEO company will certainly take keywords into consideration but it won't be viewed as the "end-all, be-all" of internet marketing that it once was. The old methods of link baiting are out.

To gauge success, your SEO company will be looking at the amount of traffic coming to the site based on your brand name (you should be getting more traffic from other keywords or else your site is fundamentally broken.) They'll also be ensuring your homepage offers many other pages of unique content … and if those pages aren't hauling in traffic, they'll be revised and redone. They'll track the number of keywords on each page and how many visitors are drawn by each one. The methods of a successful SEO company are changing all the time, so keep coming back to hear the latest!