The good news about social media marketing is that you can connect with your target market on a more personal level and drum up that coveted word-of-mouth campaign you've always wanted. You can also embed your pages with search engine optimized copy and create more links to your pages. The bad news is that it can be much more convoluted to calculate results and more complicated calling your audience to action – not to mention a social media marketing campaign generally takes 6 months or more to gather a following.

Here are a few baby steps:

Ø  Facebook: For just $5, you can buy a "Facebook Flyer" to be displayed 10,000 times in one day.

Ø  Wikipedia.org: This site is too popular to ignore! While you can't expect a sales promotional article about your site to stay up, you can post your link in the External Links section or add your links into related profiles if you have something to say. It's also imperative that you make sure there is no negativity about your business on this site, as it will likely be read by many.

Ø  LinkedIn: This website is all professionals, so obviously networking potential is huge. You can use the site to business associates or hope someone finds you and your services through the search capacity. Try to add 2 LinkedIn contacts each week and before you know you'll have over 100.

Ø  Digg: Try to meet a digger a day. By messaging them, you can create a bond, network and increase the popularity of your content ten-fold.

Ø  Yahoo!Answers: This site comes up frequently in the search engines, although rarely are people's questions answered and answered well. Try to answer 5 questions/day in your niche, including your website's link.

Ø  Epinions, Amazon, CitySearch, GoogleLocal: Create user-generated reviews on all sites featuring your company. Make sure your information is listed for the virtual phone book in your area and keep in mind that thousands of people are checking the review sites to make their purchasing decisions.