Posted on March 4th, 2010
Viral video is one of the most exciting techniques in online marketing today. A number of independent, amateur filmmakers have become hit sensations because they put up a video for their friends they thought no one else would see. Some web users don’t have the patience to sift through hours of laborious text, but they primarily come online to watch quick five-minute videos that interest them. As you know, videos allow you to add “keywords,” which help users find your videos. Now that Google Video Searches and Google Image Searches are becoming more widely used, there are tremendous opportunities to combine SEO real estate marketing and viral video.
One way marketers use SEO real estate marketing videos is to promote a certain real estate brand, agent or branch. Maybe you’d like to introduce yourself and let people know a little about who you are and what your values are. If people feel comfortable with your demeanor and your openness, you will naturally get more business. This is a great chance to promote yourself as a professional who is very tech-savvy. Sellers might think, “Maybe this intelligent agent knows how to promote my property using Web 2.0 technology!” Buyers might think, “Most real estate pages don’t even have pictures of the team, let alone videos! This is cool!” Videos are a great way to stand out from the competition.
Another way marketers use SEO real estate marketing videos is to promote certain properties. More and more internet users are looking at virtual tours of properties, rather than going through an open house. Data shows that web users won’t even look at a property if there are no pictures and that they favor listings with at least 20 high-quality images or virtual tours of the properties and surrounding areas. Allowing people the opportunity to view the properties online will weed out uninterested buyers and bring enthusiastic buyers to the forefront, closing homes faster, while also saving you time and effort.
Posted on February 25th, 2010
In this upside-down economy, many agents wonder, “How can I possibly afford real estate SEO?” After all, sales are down, commissions are down, marketing budgets are stretched to the max and houses aren’t moving as quickly as they used to. We’re happy to let you know we’ve helped our real estate SEO clients find some very innovative ways to pay for the startup costs of beginning a comprehensive online marketing campaign with Omni.
For instance, Google AdSense is one way to subsidize a portion of your real estate SEO expenses. According to Google, “AdSense is a fast and easy way for website publishers of all sizes to earn money by displaying targeted, unobtrusive Google ads on their websites. AdSense also allows you to provide Google search to your site users, while earning money by displaying Google ads on the search results pages.” Individuals can choose whether they want text, video or image advertisements to appear on their pages. Website owners may be paid either cost-per-click (when someone clicks on the link) or cost-per-thousand-impression (when someone views the ad).
Even though it’s only a few cents here and there, it all adds up. Even websites with very little traffic can make about $25 – $100 per month this way, which will easily leverage the cost of website building. The best part is that it’s free to get started with Google AdSense and we can easily integrate this program into a website with just a few links for our real estate SEO clients.
Posted on February 17th, 2010
“Real estate companies are overwhelmingly neglecting search engine optimization and are thus missing out on a considerable opportunity to boost their profits and thrive in today’s market and economic environment,” reports Jose Perez, President of real estate advisement firm, PCMS Consulting.
SEO real estate firms specialize in helping real estate agents build their websites with new technologies such as: viral videos about their agency, virtual tours of their properties, contact forms, full-color photos, informative blogs, new biographies, fresh content articles, press releases, improved keywords and descriptions of homes written by professional copywriters.
According to the National Association of Realtors, nearly 90% of all homeowners are starting their real estate searches online. Rarely does a prospective homebuyer type in a well-known real estate brand name. They’re more likely to search a particular location. So, for example, an individual would type in “Portland real estate,” rather than “Re/Max Portland.” Once they find a few properties they like, they begin looking for an agent who can show them these places. SEO real estate work is essential to connecting agents with buyers who are typing keywords into Google.com in hopes of getting the right professional.
There are many reasons why a realtor’s website may not be getting quality traffic. Perhaps it does not contain the sort of well-researched keywords that their market is looking for. Maybe the layout is not searchable by the Google bots that rank the pages. Perhaps the content is stale or not updated consistently enough. An SEO real estate professional can help in all these areas to help independent realtors be more competitive within their local markets.
Posted on January 18th, 2010
Hotel Internet Marketing to Luxury Clients
Our professional Internet marketing consultants know that the luxury travel market is growing, even amid the economic hard times. People who’ve saved and made a profit still want to visit premier destinations and spend their money on experiencing new and exotic places. According to a report by the International Luxury Travel Market, luxury travel has grown 10% to 25 million tourists, accounting for 25% of the overall tourism industry.
So how does one capitalize on the luxury travel market through Hotel Internet Marketing? First, young luxury travelers are looking for hotel perks like charging ports, iPod docks, free wireless Internet in their rooms and in-room movies, so if you’ve got it – flaunt it!
To connect with luxury consumers, you need to understand that their most basic demand is that they get a unique, custom-tailored vacation with all the fixings. Just as personal concierges and trip planners are coveted, so is the virtual trip planner. To deliver, your website and email hotel Internet marketing efforts must address your client’s specific needs. Many hotels are developing customized loyalty programs based on stated preferences. The more options you offer, the better, and the most successful hotels will be ones that best understand what their clients are looking for.
Posted on January 13th, 2010
Mobile Social Media Marketing Grows in 2010
According to a new report from eMarketer, 43% of the global mobile phone users (607.5 million people) will be accessing social networks from their cell phones. Currently, there are 141.1 million mobile Internet users worldwide, the report adds. The report (titled “Mobile Social Networks: Marketing By Location Shows Potential”) revealed that social networking has become one of the primary vehicles for communication among friends, family members and coworkers. Researchers found that the top platforms to focus your mobile social media marketing efforts on include: FaceBook, MySpace, YouTube, Twitter, Yahoo, MSN/Windows Live/Bing, Flickr, LinkedIn, Blogger and MocoSpace.
Social Media Marketing Company EMarketer Report
The eMarketer report found there to be several hurdles that the savvy social media marketing company must overcome in the years ahead. First, more Americans must invest in a smartphone, which offers applications and full Internet browsing capabilities. While these phones are quickly gaining steam, smartphone users still comprise a fairly small section of the market. Second, marketers need to find the best apps to create their highly personalized campaigns. One needs to consider how mobile phones might be slightly different than computers. Third, marketers who spend money to develop innovative apps need to have organized media campaigns. Marketing dollars must also be spent on Social Media Marketing and SEO copywriting, press releases, banner ads, YouTube commercials and other avenues for promotion. After all, what good is having “the most useful application” if no one knows you’ve developed it? Lastly, we’re still missing a uniform method of measurement to track the success of mobile campaigns, which means that third-party media planning tools must be developed to assess a promotion’s success or failure.
Posted on January 12th, 2010
How to Execute Winning Social Media Marketing Strategies
Social media marketing can be your Ferrari or it can be your jalopy. If you know how to design and execute winning social media marketing strategies, then you will win a mass of loyal customers that are your dedicated subjects and repeat buyers. Your web traffic will surge – not just with visitors, but with purchasers. Last year, we learned that corporate executives and small business owners were eager to hop aboard the social media marketing / SEO copywriting train, but they had unclear expectations. How would they know if they were getting ROI? How could they tell if people were truly passionate about their efforts or just mindlessly surfing the site?
What to Expect from a Social Media Marketing Company
Part of the problem is that executives aren’t sure what they expect to get from social media marketing companies. One way companies are using social media marketing is as an expansive and valuable focus group. Executives must ask themselves: What are people saying about us? How can we improve our message to give consumers what they want? How can we limit bad press? What are people saying about the competition? How can we drive the bottom line? How can we influence participants who are leading the conversation? What can we do to build advocacy?
Branding using Social Media Marketing Strategies
Social media marketing professionals understand that online currency drives your most enthusiastic brand ambassadors. Pepsi, for instance, uses promotions announced via Twitter to deliver value to their followers. One time they offered exclusive access to the Yankees tickertape parade, which was their reward for participation. Starbucks is famous for offering free music downloads. Whole Foods gave their fans a free recipe iPhone app. A number of sites give away coupons or offer free shipping in return for consumer feedback. Contact Omni Marketing Company at 877-678-4879 to discuss strategies for building your branding campaign.
Posted on January 12th, 2010
The Nielsen Company Predicts More Convergence in 2010 Ad Trends
The Nielsen Company said the online marketing industry is evolving to meet new marketplace realities. According to a new report, “Most notably, advertisers are beginning to look at the media mix more holistically.” They are embracing social media marketing opportunities as branding platforms and are actively seeking ways to inspire more engaged buyers. They found that pressure for Return-On-Investment will “lead to a better understanding of media convergence and how various media work together.” They predict that cross-media ad campaigns will be big this year.
Online Marketing Companies Produce Creative and Professional Ads
Online marketing companies ads produced will be more creative and more like professional videos or mini-features, rather than traditional television commercials simply stuck on YouTube or annoying banner ads.
Internet Marketing Company Continues to be Important
In their assessment of 2009, Nielsen reports: “This vast majority of users have broadband, which allows the delivery of richer content without degrading the experience. Rich media, streaming media and more offline content is finding its way online. And a constant stream of new consumer-generated media via Facebook and Twitter are deeply engaging users to spend more time online. More than 40% of online video is viewed at the workplace. Workers sitting in their offices for 40 hours a week do spend a bit of that time surfing the Internet.” In short, social media marketing continues to be important and video marketing, in particular, is beginning to capture more prominence in Internet marketing company agendas.
In no uncertain terms, the Nielsen Company summarizes: “Publishers – particularly those who invest in quality content or services – will now be able to deliver confidence to their advertisers that online advertising plays a fundamental role in meeting their overall brand objectives.” Contact Omni Marketing Company today to learn how we can deliver quality content and service to build YOUR brand!
Posted on January 7th, 2010
Importance of SEO Copywriting
A recent Forbes survey, looking at the online search habits of 354 top executives at firms with $1-billion-plus in revenue, found that obtaining SEO copywriting and unique content from online marketing companies is more important now than ever. According to their findings, 70% of executives turn to the internet, rather than print, for work-related information. More than half of the executives look themselves, rather than delegating the task to a subordinate. Executives under the age of 40 search for information online more than 20 times each day. An astounding 86% of those surveyed said they “occasionally” or “frequently” click on linked words in web articles they came across.
In another study of 1,531 HubSpot small and medium-sized business owners, it was discovered that 795 of the businesses blogged and 736 didn’t. The results were clear: the average company that blogged had: 55% more visitors, 97% more inbound links and 434% more indexed pages! With the expansion of social media marketing over the past few years, looking into blogging copywriting from your Internet marketing companies is still one of the best and most tested ways to ensure that search engines (and potential buyers!) find you.
OMNI Marketing 877-678-4879
At OMNI marketing, we offer blogging SEO copywriting for your website, your social media marketing pages and your third party blogs. We also offer article writing and publishing services, in addition to newsletter and press release copywriting. We’re well acquainted with the most popular publishing platforms and our experienced team of professional writers knows just where to get the latest news about your niche. No matter what your budget is, we can customize a package for you!
Posted on December 19th, 2009
Free Website and CMS (content managment system) available until January 31, 2010. Call 877-678-4879 today for details.
Posted on December 15th, 2009
Tips for Choosing Services From Online Marketing Companies
During the recession, you’re probably being more picky and choosy about where you spend your dollars with online marketing companies. The best place to start is with web design. If your website isn’t already attracting loads of visitors and retaining them, then you have a problem that needs to be addressed. According to an October survey conducted by The Creative Group, 52% of business executives surveyed said they plan to “increase staffing in web design or production.” Nearly half of business executives also plan to pay online marketing companies more for creative/art direction and interactive/account services.
Another 23% of business executives say they’ll purchase more copywriting from their online marketing companies this year, despite the recession. This is the Phase II roll-out for businesses that are happy with their websites and website conversions, but wish to keep the momentum going. More visitors can be lured to the site from press releases, blogs, social media pages, article promotion, affiliate marketing pieces and email newsletters.
Now is the ideal time to consider online marketing companies.
“Businesses often opt to bring in people on a project basis to avoid layoffs if the economy loses momentum,” explains Megan Slabinski, executive director of The Creative Group. “Supplementing the core team with freelance professionals allows companies to more easily adjust staffing levels as conditions change.”
